In this episode, we continue to showcase innovators for the circular economy. We feature the work of Lucro, a leading innovator in the flexible plastics recycling space in India. We speak to Ujwal Desai - Managing Director at Lucro, to understand more about their business model that is built on closed-loop recycling, the recent funding from Circulate Capital and the upcoming expansion plans.

We also delve into the changing outlook on plastic waste over the last decade, including a crucial shift in the supply-demand equation for recycled plastics, and how that has reflected on Lucro’s business. We finally delve into the challenges that a business such as Lucro’s faces, including competing with “me-too” products, and their solution for assuring authenticity of a recycled product.

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