EU Project Chronicles - InnovEU, research and innovation

🎙 InnovEU S4E10 — The Middle Class Squeeze: How Five Transitions Collide (with Jason Fishman)


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Prepare for the economic shockwaves reshaping innovation — and learn how to turn them into funding opportunities.

🎧 Watch or listen now on your favorite platform:

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💡 Episode Overview

So—the middle class isn’t vanishing by accident.It’s being squeezed by five unstoppable transitions: green, digital, globalization, war economy, and housing.Each was meant to make us stronger. Together, they’re rewriting who gets to win — and who’s left behind.

This episode dives into how these transitions are reshaping research, innovation, and funding — and what you can do now to turn them to your advantage.

🧩 Part 1 — Why the 5 Transitions Collide

* Why each transition (Green, Digital, New Globalization, War Economy, Housing) creates both winners and casualties.

* Why middle-class decline is not inevitable — if we innovate smarter.

* What Transition Science teaches us about balancing growth and resilience.

💬 Part 2 — Interview with Jason Fishman (Digital Niche Agency)

Jason has helped 500+ companies raise hundreds of millions through investor acquisition campaigns.He reveals how marketing to investors has become a science — and how European startups can use the same playbook.

“Peer-to-peer marketing is the ultimate form of marketing. The buzz can be worth more than the capital you raise.”— Jason Fishman

We discuss:

* How crowdfunding and social proof can make or break innovation projects

* Why “the crowd effect” now defines success in both the U.S. and Europe

* How undercapitalization — not technology — kills 90% of startups

* What’s next for democratized investment and EU innovators

📍 Jason Fishman🔗 LinkedIn🎥 YouTube @DigitalNicheAgency

🧠 Part 3 — Open Call Analysis

HORIZON-HLTH-2025-03-DISEASE-02 (Two-Stage)Advancing innovative interventions for mental, behavioural, and neurodevelopmental disorders

* 💰 Budget: €50 million (total) | €6–8 M per project

* 🧾 Type: Research & Innovation Action (RIA) – lump-sum funding

* 🕓 Deadlines: • Stage 1 → 16 Sept 2025 • Stage 2 → 16 Apr 2026

* 🌍 Who can apply: Minimum 3 legal entities from different EU Member States or Associated Countries (+ US entities eligible)

* 🎯 Expected outcomes: Clinical studies with FAIR data, AI integration, patient engagement, and EU infrastructure links (ECRIN, EATRIS, EBRAINS, etc.)

For more details, visit the Funding & Tenders Portal.

🎯 Why You Should Watch

* Learn how to build social proof for innovation funding

* Discover how Transition Science reframes Horizon Europe strategy

* See how EU innovators can turn structural risk into opportunity

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Let’s not just get projects funded —let’s build projects that transform.



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EU Project Chronicles - InnovEU, research and innovationBy Fernando C. Gaspar