How do you track referrals? Sujay and Innu from Zwende reveal their approach to measuring and maximizing word-of-mouth impact. From direct customer conversations to data-driven analytics, they share practical insights on tracking referral sources. With 30% of their business driven by referrals, Zwende has built a system that blends qualitative insights with digital tools. Tune in to learn how to make referrals work for you! 🎧

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