This was too weird not to post. Again this showed up in my del.icio.us trawling and was not something I searched for and was not prepared to see, yet it did intrigue me so.

(direct video link)

Click the link above to download the video. It looks like a series of three mini-commercials. (I call them this because Japanese television is famous for short-short commercials, almost less than 4-5 seconds at times). However, I can’t quite put my finger one what is going on here. Aphex-Twin anyone?

I found a site that seems to be a launch site for either a television show or character, here the character is quite promininent. I also found a bit of research on the origins of the Japanese word Inochi.

Can someone help clue me is as to what is going on here!?! I feel somewhat violated and yet concerned at the same time. If I ever hear a child in Japan singing the song in this video, I think I might run away in fear.

At any rate, enjoy the video. The subtitles are accurate so non-Japanese speakers can enjoy too.