While Artificial Intelligence has already revolutionized many businesses, it also has the potential to bring companies to their knees. 

When it comes to AI, you're only as good as your data. Or as IMD's Amit Joshi would say: "Garbage in equals garbage out." 

As a Professor of AI, Analytics, and Marketing Strategy at IMD, Joshi has helped companies successfully implement digital strategies. In this episode of ManagementCast, the award-winning researcher discusses how firms can avoid the pitfalls of rolling out Artificial Intelligence.

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Guest: Professor Amit Joshi
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower