What is really on the mind of a CEO when looking at marketing? Is marketing the core business driver or a cost factor? And how can CMOs get a set at the table?

Rajat Kakar and Christian Bock discuss about what CEOs expect from CMOs. Rajat is CEO of QWE Solutions, and held various international leadership positions throughout hiscareer. He shares some insights and thoughts, helping marketing leaders to be real business drivers.

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