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Data monetisation doesn't fail because of technology, but rather because of operating models.
In this episode, we go inside a Data Monetisation Unit and unpack how it actually works within a large enterprise. We cover the critical roles, governance structures, how the unit works and operates and the characteristics that separate high performing DMUs from stalled initiatives.
This is your guide to build repeatable data revenue.
By Matthew BernathData monetisation doesn't fail because of technology, but rather because of operating models.
In this episode, we go inside a Data Monetisation Unit and unpack how it actually works within a large enterprise. We cover the critical roles, governance structures, how the unit works and operates and the characteristics that separate high performing DMUs from stalled initiatives.
This is your guide to build repeatable data revenue.