You think lawn care is simple… until you actually run the business.

In this episode of the Franchise Frontier Podcast, Dave sits down with Zac Lowder, owner of Heroes Lawn Care of The Woodlands, to break down what it really takes to build a service-based business from the ground up.

From scaling a startup to $300M in revenue to launching a franchise in his own community, Zac shares the real lessons behind growth, hiring, leadership, and building a customer base that actually lasts.

They dive into:

• Why recurring revenue is powerful—but slow to build
• The reality of hiring the right General Manager
• How to balance a full-time job while owning a business
• The importance of data-driven decisions
• Why communication and resilience are critical traits

If you're considering business ownership or already in the trenches, this episode gives you a raw, honest look at what it takes to succeed.