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Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly
In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company.
From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.
Key moments in the conversation:
1:30 - Creating alignment on the path moving forward
8:00 - Thinking about plans after the first 90 days
15:37 - When to build in-house and when to outsource
23:00 - Ensuring success with change management
33:15 - How Bitly measures marketing success
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By Ten Speed
5
55 ratings
In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company.
From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.
Key moments in the conversation:
1:30 - Creating alignment on the path moving forward
8:00 - Thinking about plans after the first 90 days
15:37 - When to build in-house and when to outsource
23:00 - Ensuring success with change management
33:15 - How Bitly measures marketing success