I saw these Ramadan countdown calendars in ASDA, and thought it would be interesting to see what shapes and symbols they used for the chocolate pieces.
Ramadan is a Muslim religious celebration, a bit like Christmas, but not associated with the christian God or religion. It involves fasting during the day, with food eaten pre-dawn and post-dusk. When it ends, gifts may be exchanged.
The moon is relevant because the start and duration of Ramadan is determined by the moon cycle. The lanterns represent the illuminations associated with the celebration. You can buy strings of lights with a moon and lantern theme.
I think the stylish text may be Arabic.
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https://www.youtube.com/watch?v=M2jrK3dZlLI