Book Marketing Secrets from Alex Hormozi's $100M Launch with Tim Grahl

In this episode, marketing expert Tim Grahl breaks down the strategies behind Alex Hormozi's record-breaking $100 million book launch and shares actionable takeaways for authors at any level. Learn about:

• The innovative "donation" model that drove massive sales
• How Hormozi demonstrated his book's principles through the launch itself
• Practical ways authors can scale these strategies to their own level
• The power of customer-financed acquisition for growing your reach
• Why building genuine relationships is crucial for book marketing success
• Specific tactics for both fiction and non-fiction authors
• Tim's "Books & Beer" networking strategy that any author can implement

Tim also shares insights from his 17+ years helping authors market their books and discusses his work with Story Grid, where he applies deliberate practice principles to help writers improve their craft.

Featured Guest: Tim Grahl

• Founder of Story Grid
• Author of Your First 1000 Copies and The Shithead
• Book marketing consultant who has helped authors hit the NYT bestseller list

Resources Mentioned:

• storygrid.com
• Story Grid YouTube Channel
• Tim's latest novel: The Shithead

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