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Inside Audubon International's Hospitality Certification | Gregoire Poirier
In this episode of The Sustainable Hospitality Podcast, host Kathy Sue McGuire speaks with Greg Poirier, Global Director of Hospitality Certification at Audubon International. Greg shares how the organization evolved from wildlife protection into one of the most influential sustainability certification bodies in hospitality—now active in 37 countries.
They explore why third-party verification is becoming essential for hotels, why waste remains the industry's weakest performance area, and how staff culture, guest expectations, and AI-driven tools are reshaping the future of sustainable operations. Greg also breaks down the business case: where real ROI comes from, how to measure it, and why insurance volatility may soon push sustainability forward faster than anything else.
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🎧 CHAPTER BREAKDOWN
00:00 — Why Guests Expect Sustainability
01:00 — What Audubon International Actually Does
03:00 — How Hotel Certifications Work
05:30 — The Scientific Pillars of Sustainability
09:50 — Waste: Hospitality's Biggest Weakness
12:00 — Culture & Staff Engagement
14:15 — The Guest Experience Myth
17:00 — The Business Case: Hard + Soft ROI
23:00 — Quantifying Revenue Impact
26:00 — Reducing Turnover Through Sustainability Programs
29:00 — Big Brands, ESG & Ownership Challenges
31:00 — Insurance Volatility as a New Driver
36:00 — AI, OTAs & the Future of Hotel Bookings
44:00 — Personal Sustainability & Behavior Change
48:00 — The Future of Audubon International
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🔗 Resources & Links
• Audubon International – https://auduboninternational.org
• Learn more about Greg Poirier – https://www.linkedin.com/in/gregoirepoirier/
• Sustainable Hospitality Solutions – www.sustainablehospitalitysolutions.com
⸻
👤 About the Guest Greg Poirier is the Global Director of Hospitality Certification for Audubon International, overseeing sustainability programs for hotels, resorts, and built environments. His work focuses on measurable impact, operational improvement, and helping properties achieve credible third-party verification across 37 countries.
______
🎧 Subscribe & Follow Don't miss future episodes of The Sustainable Hospitality Podcast—where we explore real-world strategies for creating regenerative impact in travel and tourism.
→ Listen and subscribe: www.linktr.ee/sustainablehospitalitypodcast
View all episodes
By Kathy Sue McGuireIn this episode of The Sustainable Hospitality Podcast, host Kathy Sue McGuire speaks with Greg Poirier, Global Director of Hospitality Certification at Audubon International. Greg shares how the organization evolved from wildlife protection into one of the most influential sustainability certification bodies in hospitality—now active in 37 countries.
They explore why third-party verification is becoming essential for hotels, why waste remains the industry's weakest performance area, and how staff culture, guest expectations, and AI-driven tools are reshaping the future of sustainable operations. Greg also breaks down the business case: where real ROI comes from, how to measure it, and why insurance volatility may soon push sustainability forward faster than anything else.
⸻
🎧 CHAPTER BREAKDOWN
00:00 — Why Guests Expect Sustainability
01:00 — What Audubon International Actually Does
03:00 — How Hotel Certifications Work
05:30 — The Scientific Pillars of Sustainability
09:50 — Waste: Hospitality's Biggest Weakness
12:00 — Culture & Staff Engagement
14:15 — The Guest Experience Myth
17:00 — The Business Case: Hard + Soft ROI
23:00 — Quantifying Revenue Impact
26:00 — Reducing Turnover Through Sustainability Programs
29:00 — Big Brands, ESG & Ownership Challenges
31:00 — Insurance Volatility as a New Driver
36:00 — AI, OTAs & the Future of Hotel Bookings
44:00 — Personal Sustainability & Behavior Change
48:00 — The Future of Audubon International
⸻
🔗 Resources & Links
• Audubon International – https://auduboninternational.org
• Learn more about Greg Poirier – https://www.linkedin.com/in/gregoirepoirier/
• Sustainable Hospitality Solutions – www.sustainablehospitalitysolutions.com
⸻
👤 About the Guest Greg Poirier is the Global Director of Hospitality Certification for Audubon International, overseeing sustainability programs for hotels, resorts, and built environments. His work focuses on measurable impact, operational improvement, and helping properties achieve credible third-party verification across 37 countries.
______
🎧 Subscribe & Follow Don't miss future episodes of The Sustainable Hospitality Podcast—where we explore real-world strategies for creating regenerative impact in travel and tourism.
→ Listen and subscribe: www.linktr.ee/sustainablehospitalitypodcast