In this episode of Founders Future, with host Milan Kohut, we’re joined by Samantha Ferguson, founder of Barry Wellness, a certified women’s health coach helping women overcome bloating, exhaustion, hormone imbalances, and frustrating fat loss plateaus. Samantha shares how her own journey through yo-yo dieting and body frustration led her into the world of nutrition coaching — and eventually into a deeper, root-cause approach focused on metabolic health, gut function, and hormone balance. What began as macro-based coaching evolved into a functional health model designed to help women feel seen, heard, and truly supported.

Samantha breaks down her Root Cause Roadmap™, a structured framework that prioritizes healing in the right sequence — starting with metabolism, then gut health, and finally hormones — instead of chasing surface-level symptoms. She opens up about running a one-woman coaching business, building trust through educational content and diagnostic-style quizzes, and navigating the challenges of lead generation and sales with integrity. With a milestone six-figure year behind her and ambitious growth ahead, Samantha shares her vision for expanding into group programs, mentoring other coaches, and scaling her impact without sacrificing the personalized care that defines Barry Wellness.