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In part two of our look back on the Paris 2024 Olympic and Paralympic Games, we go inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans. Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares insights on the agency’s work with the Canadian Olympic Committee to design and produce Canada Olympic House, while Alyson Walker, svp-brands and properties at Wasserman, delves into Air Canada’s multifaceted Paris 2024 campaign and activations.
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In part two of our look back on the Paris 2024 Olympic and Paralympic Games, we go inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans. Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares insights on the agency’s work with the Canadian Olympic Committee to design and produce Canada Olympic House, while Alyson Walker, svp-brands and properties at Wasserman, delves into Air Canada’s multifaceted Paris 2024 campaign and activations.