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Inside Cape May County's Tourism Boom with Diane Weiland
Live from the New Jersey Tourism Industry Association Conference in Atlantic City, this episode heads to Cape May County for a conversation with Diane Weiland, a leader whose destination has been riding a nearly uninterrupted upward growth curve for six years.
Diane breaks down the strategic choices behind Cape May’s sustained success, including:
• Understanding shifting visitor behavior
• Leveraging natural assets without over-engineering the experience
• Extending the season beyond Memorial Day–Labor Day
• Using influencers and interest-based media to reach today’s travelers
• And why authenticity, not reinvention, is Cape May County’s competitive edge.
🧭 What You’ll Learn
• Why Cape May continues to grow while other destinations cycle
Diane explains their 94% post-COVID recovery and why the county’s assets align with today’s traveler mindset.
• How studying visitor “wants” drives smarter strategy
Bucket-list experiences, authenticity, nature, and open spaces shape Cape May’s messaging.
• The secret weapon: diversity of offerings
47 campgrounds, beaches, B&Bs, fishing ports, birding hotspots, boardwalks, the peninsula microclimate—Cape May stands apart from other coastal destinations.
• Turning shoulder seasons into revenue seasons
How a once-summer-only economy became a 9-month (and growing) destination through special events, second-home owners, and data-driven marketing.
• What interest-based media means for DMOs in 2026
From pet-friendly travel to accessibility, Diane outlines how influencers tell stories DMOs can’t tell themselves.
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By Advance Travel and TourismLive from the New Jersey Tourism Industry Association Conference in Atlantic City, this episode heads to Cape May County for a conversation with Diane Weiland, a leader whose destination has been riding a nearly uninterrupted upward growth curve for six years.
Diane breaks down the strategic choices behind Cape May’s sustained success, including:
• Understanding shifting visitor behavior
• Leveraging natural assets without over-engineering the experience
• Extending the season beyond Memorial Day–Labor Day
• Using influencers and interest-based media to reach today’s travelers
• And why authenticity, not reinvention, is Cape May County’s competitive edge.
🧭 What You’ll Learn
• Why Cape May continues to grow while other destinations cycle
Diane explains their 94% post-COVID recovery and why the county’s assets align with today’s traveler mindset.
• How studying visitor “wants” drives smarter strategy
Bucket-list experiences, authenticity, nature, and open spaces shape Cape May’s messaging.
• The secret weapon: diversity of offerings
47 campgrounds, beaches, B&Bs, fishing ports, birding hotspots, boardwalks, the peninsula microclimate—Cape May stands apart from other coastal destinations.
• Turning shoulder seasons into revenue seasons
How a once-summer-only economy became a 9-month (and growing) destination through special events, second-home owners, and data-driven marketing.
• What interest-based media means for DMOs in 2026
From pet-friendly travel to accessibility, Diane outlines how influencers tell stories DMOs can’t tell themselves.