We answer frequent questions sent to us over the past few weeks. Dom goes on the offensive over podcast show notes, Matt gets excited about episode artwork, and we debate the perfect length for an episode. Sprinkled between those topics, we discuss sponsorship and the end-to-end process for a show like Business Breakdowns.

 

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. 

 

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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.

 

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Show Notes

(00:02:15) - [First question] - Thoughts on podcast episode length, the potential correlation between length and popularity, and our personal preferences 

(00:10:34) - The problem with podcasts that don’t have show notes and fixing existing ones

(00:11:34) - Monetization, sponsorships, and the podcasting business model

(00:14:56) - Ways to identify and source potential podcast sponsors  

(00:19:43) - The importance of having access to detailed data about your show

(00:19:48) - Sean Griffey - Big Bucks in Narrow Niches

(00:20:12) - Securing payment, setting up contracts, deposits, and accounts receivable 

(00:22:20) - Whether or not show artwork helps with growth and thoughts on branding 

(00:27:23) - Episode preparation, sourcing guests, and production turnaround time 

(00:32:24) - Rerecording episodes and inserting secondary recordings

(00:35:14) - Potential platform changes and ways to tell guests their episodes won’t be used