What if the biggest cybersecurity threat in your company isn’t your tech — but your people?

In this episode of the Efani Features Podcast, host Mark Kreitzman interviews Craig Taylor, veteran cybersecurity expert and CEO of CyberHoot, to uncover why outdated training models are failing — and how a psychology-driven, reward-based approach is changing how businesses defend themselves from phishing, smishing, ransomware, and scam-driven breaches.

With over 30 years in the industry and a mission to cyber-train 1 billion people, Craig shares how CyberHoot helps organizations of all sizes (from 5 to 50,000+ employees) tackle today’s threat landscape with gamified, positive-reinforcement-based cyber literacy programs.

🎯 In this episode:

• Why most corporate phishing tests fail to change behavior
• How fake punishment emails (e.g., fake bonuses, fake HR messages) damage employee trust
• The psychology behind successful training: reward good behavior, don’t shame mistakes
• The most common scams in 2025: pig butchering, QR code parking scams, romance traps, job offer frauds, overpayment bait
• How CyberHoot helps both individuals (free) and businesses (through MSPs or direct)
• Why SMBs are prime targets for ransomware — and why cyber apathy is the real enemy
• How “too small to be targeted” is the most dangerous lie businesses tell themselves
• Craig’s #1 recommendation for every person and company: get a password manager

You'll also learn how Efani’s secure SIM protection pairs with CyberHoot’s training to close the last major human gap in cybersecurity.

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🎙 Hosted by Mark Kreitzman, General Manager at Efani