In this episode, I sit down with Michelle, Director of Operations at Beco Capital, one of the region’s biggest early-stage VC firms, managing half a billion dollars in AUM.

Michelle has spent over a decade scaling tech startups from her time as Head of Sales Planning at Deliveroo to her current role at Beco. She’s worked on the ground in hyper-growth startups and inside a VC firm, giving her a rare perspective on how businesses actually scale.

Whether you're an operator, startup founder, or thinking of moving to the UAE, this episode is packed with insights on building and scaling businesses.

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00:15 Meet michelle: Director of operations at Beco Capital

00:36 The role of a generalist

02:16 Deliveroo's service guarantee campaign

05:23 The chief of staff role

10:14 Okrs in business operations

14:54 Operations in startups vs. scale-ups

16:07 Operations in vc firms

22:09 The importance of company culture

27:48 Why work in dubai?

29:35 Ai in operations and marketing

34:34 Pass the toolkit

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Watch on YouTube: https://www.youtube.com/@shebuildspodcast

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