<p>Delta isn’t just flying planes — it’s flying past the old rules of marketing. From award-winning original content to cutting-edge virtual production, and from 30,000 feet all the way to Tribeca, this episode is a masterclass in how brand, business, and bold storytelling collide.</p>

Delta isn’t just flying planes — it’s flying past the old rules of marketing. From award-winning original content to cutting-edge virtual production, and from 30,000 feet all the way to Tribeca, this episode is a masterclass in how brand, business, and bold storytelling collide.

Inside Delta Air Lines’ Creative Engine: Window Seat (w/ Drake Springer)

But What About the Brand! explores the decisions that shape brands at every level—startups, challengers, and global giants alike. From first ideas to billion-dollar pivots, we break down what works, what doesn’t, and why. Through candid conversations with C-suite executives, industry leaders, and academics, we uncover the strategies, risks, and lessons behind brand success (and failure). The choices, the stakes, and the outcomes—straight from the people making them.

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Inside Delta Air Lines’ Creative Engine: Window Seat (w/ Drake Springer)

Inside Delta Air Lines’ Creative Engine: Window Seat (w/ Drake Springer)