FourWeekMBA

Inside Digital China With Jeffrey Towson

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For this episode, we have with us Jeffrey Towson, a keynote speaker on Digital China and Asia tech trends, a business professor at Peking University and author of a great book, which is really a great reading to have a deeper understanding about China, very quickly. The book is called the One-Hour China Book.

Let’s dive into China’s economy and more particularly into China’s digital economy.

  • How did you get to study the Chinese market economy?
  • What are the six mega-trends that shaped and are shaping China’s economy?
  • What are those trends that you see are losing momentum and which ones are the ones that are really gaining momentum?
  • Did this digital megatrend change the way China looks like in terms of society, consumers?
  • How is the Internet affecting modern China?
  • How did the Internet evolve in China compared to the US?
  • How has (digital) word of mouth influenced the way the Chinese digital economy is evolving?
  • Has the Internet also affected Chinese government influence on the economy?
  • What tech companies are you following right now?
  • How does voice search look like in China?
  • For anyone trying to expand and build a digital business in China, what suggestions do you have?
  • What’s the “coolest” thing right now in the digital marketing space in China?
  • What kind of content are Chinese users consuming the most?
  • What sources do you suggest to stay up to date with China’s digital economy?
  • What’s the best way to contact you?
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    FourWeekMBABy Gennaro Cuofano
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