Drexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.

Inside Drexel’s ”Ambition Can’t Wait” Campaign - Craig Kampes and Joe Master

Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.

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Inside Drexel’s ”Ambition Can’t Wait” Campaign - Craig Kampes and Joe Master

Inside Drexel’s ”Ambition Can’t Wait” Campaign - Craig Kampes and Joe Master