Many people have asked me this question:

"Why are podcasts are MUST have for my business"

Many that I've spoken with believe that it's a "Good to have" for business. I can see their perspective. This episide of Inside (Ed)ition sheds some light on how podcasts work in B2C and B2B settings.

Shownotes:

1. Most believe that podcasts need channel monetization and influencers to work. That's the B2C model.

2. Let's explore what the B2B model is focused on, and how it supports sales and marketing.

3. Finding the right direction for B2B podcasts

4. Leveraging on a podcast producer as the intersection between sales, marketing and content creator for your business.

Hosted by: Edric Poon

Produced by: Kaleoscopic Communications

#stayepic #edricpoonincompany #business #people #stories #insideedition #b2b #podcasting #singapore