In this episode of the Business Breakdown Podcast, Al Dea interviews Devon O'Rourke, founder and managing partner at Fluvio. They discuss Devon’s transition from a corporate career in product marketing at Amazon and Etsy to starting his own consulting business. The conversation covers the challenges of finding initial clients, the importance of service market fit, and the strategic expansion of Fluvio's offerings. Devon shares valuable insights on entrepreneurship, including the significance of maintaining focus on core services while exploring new opportunities, and reflects on what success means to him as a business owner.