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During Race Industry Week by EPARTRADE, Mark Rushbrook, Global Director of Ford Racing, delivers a comprehensive update on Ford’s most ambitious motorsports expansion in decades—spanning Formula 1, Le Mans Hypercar, Dakar Rally, Mustang racing, and advanced electric performance demonstrators.Rushbrook outlines how Ford has unified all global motorsports operations under the Ford Racing banner, integrating engineering, marketing, and production performance to accelerate real-time technology transfer from the racetrack to the road.🔑 Key Topics Covered in This Interview:• Ford’s return to Formula 1 in 2026 with Red Bull Racing• Development of the Red Bull Ford Power Unit• Why the 2026 F1 regulation reset is the perfect entry point• Ford’s Hypercar program for Le Mans 2027 with Oreca• In-house powertrain development in Dearborn, Michigan• Mustang’s global racing footprint across NASCAR, Supercars & NHRA• Ford’s Dakar Rally debut with the Raptor T1+• Off-road dominance at Baja, King of the Hammers & Finke• Electric demonstrators: SuperVan, SuperTruck & Super Mach-E• Why Ford chose EV demonstrators over spec electric racing• Technology transfer across ICE, hybrid & electric platforms• Developing engineers and talent through high-pressure racing programsRushbrook also explains how Ford Racing uses motorsports as a technology incubator, stress-testing propulsion systems, software, materials and battery technology under the harshest competitive conditions—from deserts and endurance races to F1 simulation labs.With Formula 1, Le Mans Hypercar, Mustang racing, Dakar, and electric innovation converging over the next two seasons, Ford Racing is entering one of the most significant chapters in its 125-year motorsports history.This episode is essential viewing for motorsports fans, engineers, OEM professionals, team owners, sponsors, and anyone interested in how factory racing programs shape the future of performance vehicles.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#FordRacing #Formula1 #LeMans#Hypercar #DakarRally #MustangRacing#Motorsports #RaceIndustryWeek#EPARTRADE #FordPerformance#F12026 #LeMans2027#ElectricPerformance #RacingTechnology
By EPARTRADE, LLC5
22 ratings
During Race Industry Week by EPARTRADE, Mark Rushbrook, Global Director of Ford Racing, delivers a comprehensive update on Ford’s most ambitious motorsports expansion in decades—spanning Formula 1, Le Mans Hypercar, Dakar Rally, Mustang racing, and advanced electric performance demonstrators.Rushbrook outlines how Ford has unified all global motorsports operations under the Ford Racing banner, integrating engineering, marketing, and production performance to accelerate real-time technology transfer from the racetrack to the road.🔑 Key Topics Covered in This Interview:• Ford’s return to Formula 1 in 2026 with Red Bull Racing• Development of the Red Bull Ford Power Unit• Why the 2026 F1 regulation reset is the perfect entry point• Ford’s Hypercar program for Le Mans 2027 with Oreca• In-house powertrain development in Dearborn, Michigan• Mustang’s global racing footprint across NASCAR, Supercars & NHRA• Ford’s Dakar Rally debut with the Raptor T1+• Off-road dominance at Baja, King of the Hammers & Finke• Electric demonstrators: SuperVan, SuperTruck & Super Mach-E• Why Ford chose EV demonstrators over spec electric racing• Technology transfer across ICE, hybrid & electric platforms• Developing engineers and talent through high-pressure racing programsRushbrook also explains how Ford Racing uses motorsports as a technology incubator, stress-testing propulsion systems, software, materials and battery technology under the harshest competitive conditions—from deserts and endurance races to F1 simulation labs.With Formula 1, Le Mans Hypercar, Mustang racing, Dakar, and electric innovation converging over the next two seasons, Ford Racing is entering one of the most significant chapters in its 125-year motorsports history.This episode is essential viewing for motorsports fans, engineers, OEM professionals, team owners, sponsors, and anyone interested in how factory racing programs shape the future of performance vehicles.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#FordRacing #Formula1 #LeMans#Hypercar #DakarRally #MustangRacing#Motorsports #RaceIndustryWeek#EPARTRADE #FordPerformance#F12026 #LeMans2027#ElectricPerformance #RacingTechnology

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