This week on Behind the Post, we're getting supercharged with Eeshita Mittal, Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech’s employee advocacy program that’s redefining talent attraction and retention in the B2B tech space.

Eeshita shares how this purpose-driven initiative evolved from a pilot to a global community of 200+ employees across 25+ countries. From fresh grads to senior VPs, the program spans functions, geographies, and career stages, making it more than just advocacy; it’s a movement.

She dives into how HCLTech empowers ambassadors through personal branding workshops, hybrid content creation sessions, and direct engagement with leadership, including the CMO, who reads and interacts with employee posts. Spoiler: Some ambassadors saw their LinkedIn followers grow 5-10x within six months.

With a 187% increase in LinkedIn reach and rising earned media value, this initiative proves that human storytelling and community-building are powerful tools in a B2B world.

If you're looking for tactical ways to attract top talent, scale advocacy, or build a loyal internal brand army, this episode is your blueprint.

Hot Topics:

• How HCLTech launched and scaled their employee advocacy program globally

• What makes the Supercharged Ambassadors Club so effective, and in such high demand

• Why employee advocacy is crucial for both attracting and nurturing talent

• How leadership involvement fuels ambassador motivation and program success