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Building HOME: Empowering Hispanic Loan Officers, Wholesale Wins, and Community-First Growth

Rogelio, Chief Growth Officer at Empower/EPM and Founder and CEO of HOME (Hispanic Organization of Mortgage Experts), joins the Broker Shop Podcast to share a powerful journey from retail LO to architecting growth in wholesale and building a national movement for Hispanic professionals.

We dive into:

• Why wholesale is winning for consumers and originators, and how disciplined ops plus culture scales growth
• The critical role of CRMs for AEs and broker shops to communicate, collaborate, and close at scale
• HOME’s mission: mentorship, scholarships, bilingual training, and tech that shortens the path to serving Hispanic borrowers
• ITIN and cash‑flow lending as economic engines, and why access, fairness, and risk‑smart underwriting matter
• Storytelling, faith, and authentic leadership as the fuel for community building
• Data tailwinds: Hispanic homeownership growth and the next generation of buyers coming of age
• Policy wins like credit trigger reform and why advocacy protects consumers and brokers alike

Plus, a heartfelt look at belonging, building “home” in our teams and communities, and the power of showing up—in person, together.

Ideal for: brokers, AEs, LOs, and leaders who care about impact, access, and scalable growth in the wholesale channel.

Call to action: Learn more and get involved with HOME, mentorship, and upcoming events.