<p>Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.</p>

Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.

Inside IBM’s Brand Transformation - Jon Iwata, IBM

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders. Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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Inside IBM’s Brand Transformation - Jon Iwata, IBM

Inside IBM’s Brand Transformation - Jon Iwata, IBM

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