What does it take to market a portfolio of premium spirits that spans legacy brands, celebrity partnerships, and global audiences? Today, we're joined by Susan Gibbons, head of marketing at Infinium Spirits to talk about how she leads a complex brand ecosystem and what it really means to be consumer obsessed in a rapidly shifting category. Whether you're a senior marketer or aiming for the CMO seat, you'll get a behind the scenes look at strategy, structure, and the signals that guide sharp decision making.