On this week’s edition of Inside Influence, we are joined by Jonathan Adashek, the Senior Vice President of Communications and Marketing at IBM.

Jonathan takes us inside one of the world’s most iconic technology companies—now 113 years strong—to explore how his team unified marketing and communications around a single, powerful IBM brand.

We discuss what it takes to prepare a CEO versus an elected official for high-stakes moments, how corporate priorities are set and teams evolve globally, and how models and decision-making frameworks are shaped at scale.

Plus, Jonathan shares IBM’s unique connection to sports and technology—and why the company delivers a customized internal newsletter to nearly 280,000 employees every week.