Penny Lee, the CEO of the Financial Technology Association, talks about building an industry association from the ground up. She shares valuable insights on the complexities of defining policy issues that many lawmakers are still getting up to speed on, and the ongoing challenge of ensuring those issues are clearly understood in Washington and beyond.

Penny also emphasizes how dramatically communication strategies are evolving—highlighting the need to engage across every platform, from blogs and panels to traditional and social media.

On a personal note, she shared that her father was a minister in Alaska, an experience that helped shape her deep appreciation for public service.