We talk a lot on Inside Influence about the evolution from the inside game to the outside game – how effective advocacy is moving from direct lobbying to grassroots and public affairs.

But we often forget about the continued value of lobbyists.

Austin O’Boyle reminds us of the importance of direct advocacy on this week’s edition of Inside Influence.

As the vice president of advocacy at Aristotle, O’Boyle talks about how his firm recently added direct lobbying to its portfolio and how that has benefited his clients and causes.

Among other gems, O’Boyle says a key element in any successful campaign is proving to lawmakers that taking action is in their best political interests.