Welcome to the PropMedia podcast! In this episode, we feature Mike Burke, the founder of the highly influential "Inside Real Estate Photography" YouTube channel. Discover how Mike's invaluable content has inspired countless individuals to launch their own property media businesses and cultivate a vibrant industry community.

Mike opens up about his serendipitous introduction to real estate media in 2012, a period when the sector was far less developed. Hear about his transition from wedding videography to real estate photography, initially as a favor to his real estate agent cousin. He details the organic growth of his business, his decision to commit full-time to real estate media in 2015 or 2016, and how a key connection helped accelerate his career.

A significant portion of our discussion focuses on the origins of Mike's YouTube channel. He explains his motivation to create content that addressed the practical and business aspects of real estate media, which he felt were overlooked by existing tutorials. Mike reveals how the pandemic, amidst personal challenges with his son's health, became the catalyst for him to start his channel in March 2020. He shares insights into his early experiences with video creation, the success of his detailed reviews and tutorials, and his unwavering commitment to delivering genuine, un-gated information.

Community building is a core theme, with Mike expressing his dedication to fostering a supportive environment for real estate photographers. Learn how his free and extensive resources have demystified the industry for newcomers, making it a viable and attractive career. Mike also discusses his methodical approach to efficiency, offering tangible systems that he shares with his audience. The episode wraps up with Mike's observations on the rapid expansion of the real estate photography industry post-2020 and his vision for a more collaborative and positive professional landscape.

Find Mike Burke online:

• YouTube: Inside Real Estate Photography
• Instagram: @burkemultimedia