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We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them.Join hosts Ryan Barry and Patricia Montesdeoca as they get inside the world of consum... more
FAQs about Inside Insights:How many episodes does Inside Insights have?The podcast currently has 44 episodes available.
December 01, 2021#25 - Democratizing insights in a decentralized organizationJennifer Picard, Head of Centre of Excellence for Mix Optimization at Pernod Ricard, shares how to manage change across an extremely decentralized organization, explains why people come first and tools come last when democratizing the insights function and reveals what her job title actually means.Pressed for time? Catch the key takeaways at the 43 minute mark....more54minPlay
November 17, 2021#24 - How to be a better leader (and a better human)Dr. Nora Infante, clinical psychologist, (Ryan Barry’s) executive coach and founder of Biomimetic Leadership, shares her expertise on leadership, reveals the single most important attribute that a good leader needs and explains the amazing things that happen to your brain when you spend time in nature.Pressed for time? Catch the key takeaways at the 53 minute mark. ...more1h 14minPlay
November 03, 2021#23 - Global tools, local insights, smarter decisionsStephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, discusses his vision for digitized global insights, shares his journey to making research faster, cheaper and better, and reveals the three key attributes that he looks for when hiring an insights professional.Pressed for time? Catch the key takeaways at the 51 minute mark.To listen to the winning advertising episode Ryan and Stephan mentioned, click here. ...more1h 4minPlay
October 20, 2021#22 - Building a connected insights ecosystemJames Sallows, Head of Transformation and Capability at GSK, discusses how he's transforming the insights function in the wake of the demerger of GSK’s consumer products division, how to move away from low-value commoditized research and reveals how to tell if what you have is really an insight.Pressed for time? Catch the key takeaways at the 45 minute mark....more1hPlay
October 06, 2021#21 - How to master ‘always on’ advertisingChristine Avallone, Brand and Communication Insights Lead at Verizon, talks ‘always on’ advertising research, how to balance brand building with promotions (while creating synergy across diverse product portfolios) and shares her provocative vision for the future of advertising insights.Pressed for time? Catch the key takeaways at the 31 minute mark....more44minPlay
September 22, 2021#20 - How to research shoppers in a post-pandemic worldLindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research.Pressed for time? Catch the key takeaways at the 37 minute mark....more49minPlay
September 08, 2021#19 - Forging a path to real representation in researchPaula Tripp, Head of Foundational and Menu Insights at McDonald’s, shares three ways the company is making its research more diverse and inclusive, discusses the importance of accurate sampling and sets up a challenge for Ryan Barry — and all our listeners — that could have a real impact.Pressed for time? Catch the key takeaways at the 42 minute mark....more57minPlay
August 18, 2021BONUS EPISODE: Top 7 takeaways from season 2Inside Insights season 2 gave us a lot of important tips and tricks from a number of global brand and insights leaders. In this special bonus episode, our co-hosts Ryan Barry and Patricia Montesdeoca discuss their top seven takeaways from the season....more20minPlay
June 23, 2021#17 - Inside the mind of a customer transformation legendPatricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self....more37minPlay
June 23, 2021#17 - Inside the mind of a customer transformation legendPatricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self....more37minPlay
FAQs about Inside Insights:How many episodes does Inside Insights have?The podcast currently has 44 episodes available.