Inside Intel: Why a $5.99 Haircut Changed an Entire Agency Model

This week on Cracking the Code, Rob Riggs sits down with Bill Reynolds, President of Element 502—a digital agency in Louisville, KY with a completely different playbook.

Bill shares the unforgettable $5.99 haircut story that reshaped how he prices, serves clients, and rejects the one-size-fits-all agency model.

They dive into:

• Why value > price (and why not everyone is your customer)

• How social media + AI have shifted digital expectations

• The real risks of spec work

• Why transparency and client ownership still win long-term

Check out Element 502: https://www.element502.com

Connect with Bill: https://www.linkedin.com/in/bill-reynolds-element502/

Plus, start your AI journey with our free AI Advantage guide:

https://aiadvantage.codeconspirators.com/download