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Inside Intel: Cutting Through AI Hype to Build Measurable Business Value with Ian Cook
In this episode of Cracking the Code, I sat down with Ian Cook, SVP of AI at Qloo.com — a technologist who’s actually built AI systems that work in the real world.
We talk about:
Why most “AI strategies” fail before they start
How to move from AI hype to measurable business value
What small firms should focus on first (and ignore)
Why specificity beats scale every time with AI
Where AI helps professionals think faster — not replace them
This is a grounded, practical conversation for leaders who want AI to do something useful, not just sound impressive.
Guest links:
Ian Cook on LinkedIn: https://www.linkedin.com/in/ianpcook/
Fierce Highways AI: https://fiercehighways.ai
Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now:
https://lp.codeconspirators.com/marketing-planning-for-2026
View all episodes
By Rob RiggsIn this episode of Cracking the Code, I sat down with Ian Cook, SVP of AI at Qloo.com — a technologist who’s actually built AI systems that work in the real world.
We talk about:
Why most “AI strategies” fail before they start
How to move from AI hype to measurable business value
What small firms should focus on first (and ignore)
Why specificity beats scale every time with AI
Where AI helps professionals think faster — not replace them
This is a grounded, practical conversation for leaders who want AI to do something useful, not just sound impressive.
Guest links:
Ian Cook on LinkedIn: https://www.linkedin.com/in/ianpcook/
Fierce Highways AI: https://fiercehighways.ai
Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now:
https://lp.codeconspirators.com/marketing-planning-for-2026