Cracking the Code

Inside Intel: Paid Ads, Attribution & Conversion Systems That Scale with Ivan Janku


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This week, Rob Riggs sits down with Ivan Janku, Founder of Digital Rocket Ads and creator of the Rocketship System—a process-driven paid media framework that’s managed $80M+ in ad spend and generated $250M+ in client sales.


Ivan breaks down what actually drives growth for service-based businesses today:

  • Why vanity metrics kill profitability
  • How attribution, CRO, and plain-English reporting unlock scale
  • The real bottlenecks holding back paid media performance
  • What most agencies miss when optimizing websites, funnels, and lead quality


Learn more about Digital Rocket Ads: ⁠https://digitalrocketads.com


Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: ⁠https://lp.codeconspirators.com/marketing-planning-for-2026

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Cracking the CodeBy Rob Riggs