Sign up to save your podcasts
Or
Share Inside Intel: Scaling B2B Gifting & AI in Sales with Kris Rudeegraap
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Inside Intel: Scaling B2B Gifting & AI in Sales with Kris Rudeegraap
On this episode of Cracking the Code, Rob Riggs sits down with Kris Rudeegraap, co-CEO of Sendoso, a corporate gifting and direct mail platform that’s facilitated 8 million meaningful business connections in 165 countries.
Kris shares how he scaled Sendoso from a side project to a $100M+ SaaS platform, leveraging AI, CRM integrations (Salesforce, HubSpot, Dynamics), and global fulfillment to personalize, automate, and track outreach at scale. He also discusses:
- How to use gifting as a strategic touchpoint in B2B sales
- AI-powered features like SmartSend and SmartMessaging
- Building community and customer advocacy for long-term growth
- Lessons from fundraising and navigating rapid scaling
Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: https://lp.codeconspirators.com/marketing-planning-for-2026
View all episodes
By Rob RiggsOn this episode of Cracking the Code, Rob Riggs sits down with Kris Rudeegraap, co-CEO of Sendoso, a corporate gifting and direct mail platform that’s facilitated 8 million meaningful business connections in 165 countries.
Kris shares how he scaled Sendoso from a side project to a $100M+ SaaS platform, leveraging AI, CRM integrations (Salesforce, HubSpot, Dynamics), and global fulfillment to personalize, automate, and track outreach at scale. He also discusses:
- How to use gifting as a strategic touchpoint in B2B sales
- AI-powered features like SmartSend and SmartMessaging
- Building community and customer advocacy for long-term growth
- Lessons from fundraising and navigating rapid scaling
Get actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: https://lp.codeconspirators.com/marketing-planning-for-2026