In this live interview, Rob Riggs sits down with Adam Hamadache, founder of Formula Digital Growth Agency, to unpack one of the biggest (and least understood) risks facing businesses today: your AI shadow.
Adam explains how AI platforms are now shaping first impressions before prospects ever visit your website—and why brands must stop optimizing only for humans and start optimizing for algorithms too.

They cover:

• What an “AI shadow” is and why it’s replacing traditional first-touch marketing
• Why vanity metrics fail in an AI-driven search world
• How reviews, citations, and authority now influence AI recommendations
• Why SEO isn’t dead—but radically evolving
• What businesses must fix now to stay visible as search becomes clickless

Formula Digital Growth Agency: https://www.formula-digital.co.uk

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