Ireland is seen by many to be the spiritual home of bucket-list golf.

So why is it becoming almost impossible to actually play?

In this episode, we sit down with Sharon Smurfit — former Director of Golf at The K Club and one of the most connected voices in Irish golf — to unpack what’s really happening behind the scenes.

Episode Links: Sharon's Website, Sharon's Instagram, Subscribe to Sharon's Newsletter, Talk Golf Ireland

From sold-out tee sheets and soaring green fees to the “links bias” shaping Top 100 lists, Sharon gives us an insider’s view of modern Irish golf: who benefits, who gets squeezed, and why availability — not price — is the real battleground.

We also dive into:
 • What it’s actually like running a Ryder Cup venue
 • Celebrity moments (including Seve casually in the pro shop)
 • Why some world-class courses never make the lists
 • Hidden gem Irish courses worth your time
 • The future of women’s golf in Ireland

If you’re planning an Ireland golf trip — or wondering whether the boom has gone too far — this episode might change how you see it.

Send us fan mail

Support the show

Learn more about our journey on our website Top100.in10.co.uk

You can even sign up to our podcast mailing list on the website and get a limited edition Top 100 in 10 ball marker when you complete your profile

Or follow our live journey on Instagram @top100in10 or Tiktok