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Inside Jellystone Park's "Camping Hacks" camp-aign
While our guest for today isn't Yogi Bear, we've got the next best thing: Jim Westover, Vice President of Product Development and Sales for Yogi Bear's Jellystone Park Camp-Resorts. This summer, Jellystone ran a wildly successful "Camping Hack Sweepstakes," and Jim gives us an inside look at the inspiration for the campaign, how they targeted the right audience, and how it was implemented here in the U.S. as well as in Canada. And you'll want to listen up...the sweepstakes received 9,000 submissions from eager Jellystone fans, so it was a smash hit!
See some examples of the Camping Hacks in our companion article!
Resources: Jellystone Park website
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By Whitney HahnWhile our guest for today isn't Yogi Bear, we've got the next best thing: Jim Westover, Vice President of Product Development and Sales for Yogi Bear's Jellystone Park Camp-Resorts. This summer, Jellystone ran a wildly successful "Camping Hack Sweepstakes," and Jim gives us an inside look at the inspiration for the campaign, how they targeted the right audience, and how it was implemented here in the U.S. as well as in Canada. And you'll want to listen up...the sweepstakes received 9,000 submissions from eager Jellystone fans, so it was a smash hit!
See some examples of the Camping Hacks in our companion article!
Resources: Jellystone Park website
Want more?