What if a cookie could be as exclusive as a Birkin bag? That's exactly what Last Crumb has done—turning baked goods into a coveted luxury experience that sells out in minutes.

In this episode, we sit down with Raphael Farasat, founder of Truffl and the branding genius behind Last Crumb, to break down:

• How they built a $140-a-box cookie brand that people fight to get their hands on.
• The psychology behind exclusive drop models (and why they drive insane demand).
• Why copywriting, packaging, and storytelling matter just as much as the product itself.

If you've ever wondered how to take a product from ordinary to obsession-worthy, this is the episode for you. Hit play and get ready to take notes.

Last Crumb Website

Last Crumb Instagram

Truffl Branding Agency