How can brands authentically engage today's youth in a rapidly evolving market? In this captivating episode, Issa Sawabini, founder of Fuse, shares insights from his 30-year journey in action sports marketing. From the importance of experiential events to understanding generational dynamics, Issa reveals strategies to connect with consumers authentically. His expertise is essential for brands looking to thrive in the outdoor sports landscape. Tune in to discover how to navigate the complexities of youth culture and marketing!

With special guest: Issa Sawabini, Partner, Fuse Related Links: https://www.snowsports.org https://www.siainsideline.com https://www.fusemarketing.com

Hosted by: Kristin Carpenter and Nick Sargent

How can the ski industry adapt to attract new enthusiasts while maintaining tradition? In this episode, Chris Licata, President and CEO of Tecnica Group North America, shares insights from his journey through entrepreneurship and leading the winter industry. Join us as we explore strategic shifts, the importance of specialty retail, and building trust within the community. Chris emphasizes the need for a culture of innovation and genuine connections to inspire and grow the next generation of skiers. Tune in for a unique perspective that blends passion with strategic foresight.

With special guest: Chris Licata, President and CEO, Tecnica Group North America Related Links:

https://www.snowsports.org https://www.siainsideline.com https://www.tecnicagroup.com

Hosted by:

Kristin Carpenter and Nick Sargent

What's driving change in the winter sports industry this season? Inside Line sits down with Winter Sports Retailers President Gary Fleming and SIA President Nick Sargent to unpack mergers, evolving trade shows, consumer trends and how retailers are the key to growth. Hear candid insights on forging stronger supplier-retailer ties and why local shops still matter most. Don't miss this essential industry download.

With special guest:

Gary Fleming, President, Winter Sports Retailers

Related Links:

https://www.snowsports.org, https://www.siainsideline.com, https://www.wintersportsretailers.com

Hosted by:

Kristin Carpenter and Nick Sargent

What happens when winter sports and surf industry leaders join forces? In this landmark Inside Line episode, SIA's Nick Sargent and SIMA's Vipe Desai dive into consumer trends, trade show evolution, and growing passion for sports through community and connection. It's a must-listen for anyone engaged in the future of these industries.

With special guest:

Vipe Desai, Executive Director, Surf Industry Members Association

Related Links:

https://www.snowsports.org

https://www.siainsideline.com

https://surfindustry.org

Hosted by:

Kristin Carpenter and Nick Sargent

What's fueling the next wave of snowboard innovation? Jen McVey, president of Nidecker Group North America and SIA board member, joins Inside Line from Switzerland after a major global sales meeting. She shares insights on the future of snow sports, industry challenges like tariffs, fast-entry bindings, and the power of female leadership. Don't miss her insider perspective on what's coming for winter 25/26.

With special guest:

Jen McVey, Nidecker Group NA

Related Links:

https://www.snowsports.org https://www.siainsideline.com https://www.ndk.group

Hosted by:

Kristin Carpenter and Nick Sargent

Curious how one outdoor retailer evolved into a global lifestyle brand? In this episode, evo founder Bryce Phillips shares how passion, community and bold vision fueled his journey from selling gear online to running travel experiences, hotels and more. Get inspired by his take on retail reinvention and the power of connecting outside.

With special guest:

Bryce Phillips, Founder and CEO, evo

Related Links:

• https://www.snowsports.org
• https://www.siainsideline.com
• https://www.burton.com

Hosted by:

Kristin Carpenter and Nick Sargent

How does a small-town Vermonter end up shaping global strategies at Burton Snowboards? In this episode of the Inside Line, we sit down with Rachel Grogan, Burton's VP of Enterprise Technology and Business Integration, to explore her career path, lessons in leadership, and how Burton is navigating compliance, sustainability, and tech-driven innovation. Tune in for insights and inspiration.

With special guest:

Rachel Grogan

Related Links:

https://www.snowsports.org

https://www.siainsideline.com

https://www.burton.com

Hosted by:

Kristin Carpenter and Nick Sargent

Struggling to decode complex product compliance rules? In this episode of the Inside Line Podcast, SIA's Nick Sargent and Kristin Carpenter sit down with Snaplinc Consulting's CEO Ammi Borenstein to untangle EPR, PFAS, packaging waste and beyond. Learn what's ahead for 2025, how to take action now — and get a sneak peek at a new SIA regulatory tool built to help brands stay ahead.

With special guest:

Ammi Borenstein, CEO, Snaplinc Consulting

Related Links:

snowsports.org

snaplincconsulting.com

Hosted by:

Kristin Carpenter and Nick Sargent

In the debut episode of Inside Line, Snowsports Industries America's Nick Sargent and Verde Brand Communication's Kristen Carpenter launch a new platform for connection, insight and action for the winter outdoor industry.

With special guest:

Nick Sargent

Related Links:

https://www.snowsports.org

Hosted by:

Kristin Carpenter

Inside Line is dedicated to bringing you the challenges and opportunities facing the winter outdoors. We bring a global perspective to business trends, climate impact, consumer behavior and the innovation that's transforming how we survive and thrive.