In this episode of Kayak Fishing Obsessed, we go behind the scenes of the fishing industry with Matthew Milatz, owner of LIV Fishing. From the birth of a product idea to getting it into the hands of anglers, Matthew shares the industry secrets, design process, and passion that fuels LIV’s mission. We talk innovation, what most companies won’t tell you, and why the right accessories can truly change the game. - Daren Wendell 🔥 Content ---- www.WendellFishing.com🎙️ Podcast ---- www.KayakFishingObsessed