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Inside London: Joe Gordon on Lab 54, Pop-Up Party Culture & Building a Global Community Through Music
In this episode of Loud & Unfiltered, we sits down with Joe Gordon, founder of Lab 54, the UK’s biggest pop-up party brand redefining nightlife across London and beyond.
From viral Leeds house parties to secret events for Charlotte de Witte, Ministry of Sound, and Greggs, Joe reveals how Lab 54 became a global movement built entirely on community, creativity, and chaos (of the best kind).
He shares the inside story of Lab 54’s rise from DIY beginnings to international tours in LA, Amsterdam, and Australia, throwing parties on Eurostar trains, and hosting pop-ups in car parks, bakeries, and mansions. Joe and Alex also break down the infamous “Ministry of Sound break-in” and why community is everything when building a brand that thrives on connection and trust.
This is a masterclass in grassroots brand building, audience loyalty, and staying disruptive in a saturated industry.
What You’ll Hear:
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – The Ministry of Sound break-in story
02:00 – How Lab 54 started as a viral Leeds house party
04:30 – Meeting Alex Jukes in Ibiza and early collaborations
06:50 – The rise of pop-up parties in London and beyond
09:10 – What makes a great pop-up event (and what kills them)
11:40 – Charlotte de Witte street party – 2000 people overnight
13:50 – Building community through Discord, SMS & loyalty
15:40 – Selling 12,000+ tickets with no lineup announced
18:00 – The importance of intimacy and connection in nightlife
21:30 – Throwing a party on the Eurostar
25:00 – Expanding to Australia, LA, Amsterdam & beyond
30:00 – The Vegas and Toronto hotel room parties
31:30 – Behind the scenes of the Ministry of Sound stunt
36:00 – Why Lab 54’s community makes the brand unstoppable
38:30 – The future of pop-up culture and new innovations
40:00 – What’s next for Lab 54: records, offices & festivals
View all episodes
By JukeboxIn this episode of Loud & Unfiltered, we sits down with Joe Gordon, founder of Lab 54, the UK’s biggest pop-up party brand redefining nightlife across London and beyond.
From viral Leeds house parties to secret events for Charlotte de Witte, Ministry of Sound, and Greggs, Joe reveals how Lab 54 became a global movement built entirely on community, creativity, and chaos (of the best kind).
He shares the inside story of Lab 54’s rise from DIY beginnings to international tours in LA, Amsterdam, and Australia, throwing parties on Eurostar trains, and hosting pop-ups in car parks, bakeries, and mansions. Joe and Alex also break down the infamous “Ministry of Sound break-in” and why community is everything when building a brand that thrives on connection and trust.
This is a masterclass in grassroots brand building, audience loyalty, and staying disruptive in a saturated industry.
What You’ll Hear:
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – The Ministry of Sound break-in story
02:00 – How Lab 54 started as a viral Leeds house party
04:30 – Meeting Alex Jukes in Ibiza and early collaborations
06:50 – The rise of pop-up parties in London and beyond
09:10 – What makes a great pop-up event (and what kills them)
11:40 – Charlotte de Witte street party – 2000 people overnight
13:50 – Building community through Discord, SMS & loyalty
15:40 – Selling 12,000+ tickets with no lineup announced
18:00 – The importance of intimacy and connection in nightlife
21:30 – Throwing a party on the Eurostar
25:00 – Expanding to Australia, LA, Amsterdam & beyond
30:00 – The Vegas and Toronto hotel room parties
31:30 – Behind the scenes of the Ministry of Sound stunt
36:00 – Why Lab 54’s community makes the brand unstoppable
38:30 – The future of pop-up culture and new innovations
40:00 – What’s next for Lab 54: records, offices & festivals