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Inside London: Jules Cromwell on Mixmag, London Club Culture & 20 Years Inside the Music Industry
In this Inside London edition of Loud & Unfiltered, Alex Jukes sits down with Jules Cromwell - one of the most respected figures in the UK music and media industry. From Top of the Pops to nearly two decades at Mixmag, and now Global Commercial Director at Clash, Jules shares unfiltered insights into how London shaped global club culture and why the city’s grassroots creativity still matters.
She talks about building her career in media, working with global brands like Diageo and Volvo, the creation of the Mixmag Lab, and the wild, unrepeatable moments that defined an era. Jules also discusses founding Stoho House, a charity club night raising thousands for local causes, and reflects on how the industry can continue to nurture community, inclusivity, and connection through dance music.
What You’ll Learn
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Welcome to Loud & Unfiltered: Inside London Series
02:00 – How Jules landed her first job at Top of the Pops
04:50 – Breaking into Mixmag and the early 2000s media boom
07:30 – The evolution of Mixmag and the birth of The Lab
11:20 – The Vegas years and rise of branded dance culture
13:50 – Founding Stoho House and raising £30k for charity
16:40 – The power of community and DIY club nights
20:10 – How London’s club scene changed post-Covid
25:00 – London venues that shaped club culture
28:00 – Networking, blagging, and the art of the hustle
32:00 – The future of Clash and global music media
35:20 – Final thoughts: keeping London creative and connected
View all episodes
By JukeboxIn this Inside London edition of Loud & Unfiltered, Alex Jukes sits down with Jules Cromwell - one of the most respected figures in the UK music and media industry. From Top of the Pops to nearly two decades at Mixmag, and now Global Commercial Director at Clash, Jules shares unfiltered insights into how London shaped global club culture and why the city’s grassroots creativity still matters.
She talks about building her career in media, working with global brands like Diageo and Volvo, the creation of the Mixmag Lab, and the wild, unrepeatable moments that defined an era. Jules also discusses founding Stoho House, a charity club night raising thousands for local causes, and reflects on how the industry can continue to nurture community, inclusivity, and connection through dance music.
What You’ll Learn
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Welcome to Loud & Unfiltered: Inside London Series
02:00 – How Jules landed her first job at Top of the Pops
04:50 – Breaking into Mixmag and the early 2000s media boom
07:30 – The evolution of Mixmag and the birth of The Lab
11:20 – The Vegas years and rise of branded dance culture
13:50 – Founding Stoho House and raising £30k for charity
16:40 – The power of community and DIY club nights
20:10 – How London’s club scene changed post-Covid
25:00 – London venues that shaped club culture
28:00 – Networking, blagging, and the art of the hustle
32:00 – The future of Clash and global music media
35:20 – Final thoughts: keeping London creative and connected