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Inside London: Rob Star on Eastern Electrics, Star Pubs & How London Learned to Rave
In this episode of Loud&Unfiltered, Inside London, Alex Jukes catches up with promoter, festival gambler, pub-rave architect, and general scene instigator Rob Star.
Rob takes it from the beginning: first raves at Fantasia events at Castle Donington, Leicestershire, UK, and why he built his own path outside clubs, outside social media, outside the predictable.
Expect:
From Shoreditch warehouses to rave pubs, to festivals like Eastern Electrics, Rob lives the ethos of building culture from the ground up, keeping it loud, honest and impact-driven, without falling into the hype vortex.
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Introduction & Early Rave Culture
04:19 – Building a Party Brand: Early Promoting & The Birth of Mullet Over
07:13 – The Warehouse Revolution & London’s Underground Scene
How London’s party landscape shifted, finding warehouse spaces, and the intersection with squatters and illegal raves.
14:25 – Legalizing the Underground: The Power of Temporary Event Notices (TENs)
19:19 – Growing a Scene: Music Programming, Community, and Competition
25:02 – Reinventing the London Pub: From Nightlife to Hospitality
The decision to open Star Bethnal Green, evolving pub culture, and adapting for modern audiences.
34:12 – Eastern Electrics: From Warehouse Party to Iconic Festival
Origins, early struggles, and the unique ethos behind building the Eastern Electrics Festival.
39:32 – Stories of memorable campaigns, viral videos, and creative festival promotions.
46:21 – How lineup curation changed, community connection, and the festival's evolution post-pandemic pause.
50:17 – Diversifying: Restaurants & Future Hospitality Ventures
Launching a restaurant, challenges in the food industry, and plans for a new multi-purpose venue.
54:32 – Rob Star’s picks for best restaurants, bars, and clubs in London.
56:44 – Final thoughts on passion in business, future ambitions, and gratitude for collaborations.
View all episodes
By JukeboxIn this episode of Loud&Unfiltered, Inside London, Alex Jukes catches up with promoter, festival gambler, pub-rave architect, and general scene instigator Rob Star.
Rob takes it from the beginning: first raves at Fantasia events at Castle Donington, Leicestershire, UK, and why he built his own path outside clubs, outside social media, outside the predictable.
Expect:
From Shoreditch warehouses to rave pubs, to festivals like Eastern Electrics, Rob lives the ethos of building culture from the ground up, keeping it loud, honest and impact-driven, without falling into the hype vortex.
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Introduction & Early Rave Culture
04:19 – Building a Party Brand: Early Promoting & The Birth of Mullet Over
07:13 – The Warehouse Revolution & London’s Underground Scene
How London’s party landscape shifted, finding warehouse spaces, and the intersection with squatters and illegal raves.
14:25 – Legalizing the Underground: The Power of Temporary Event Notices (TENs)
19:19 – Growing a Scene: Music Programming, Community, and Competition
25:02 – Reinventing the London Pub: From Nightlife to Hospitality
The decision to open Star Bethnal Green, evolving pub culture, and adapting for modern audiences.
34:12 – Eastern Electrics: From Warehouse Party to Iconic Festival
Origins, early struggles, and the unique ethos behind building the Eastern Electrics Festival.
39:32 – Stories of memorable campaigns, viral videos, and creative festival promotions.
46:21 – How lineup curation changed, community connection, and the festival's evolution post-pandemic pause.
50:17 – Diversifying: Restaurants & Future Hospitality Ventures
Launching a restaurant, challenges in the food industry, and plans for a new multi-purpose venue.
54:32 – Rob Star’s picks for best restaurants, bars, and clubs in London.
56:44 – Final thoughts on passion in business, future ambitions, and gratitude for collaborations.