Two-time Le Mans winner and former Porsche factory driver Patrick Long joins Race Industry Week to uncover the story behind Luftgekühlt — the globally celebrated, art-driven gathering of air-cooled Porsches that has redefined what a car event can be.Fresh off the success of Luftgekühlt 11 in Durham, North Carolina, Long explains how Luft became a worldwide cultural movement by blending design, photography, architecture, storytelling, and motorsport DNA. From lumber yards and film studios to historic factories and now Tokyo in 2026, every edition is a curated, once-in-a-lifetime experience.Long also reflects on why car culture is more alive than ever — driven by creators, streaming platforms, social media access, and a new generation of fans who experience cars through content as much as through ownership.🔑 Key Topics Covered in This Interview:• The evolution of Luftgekühlt — from a small idea to a global Porsche phenomenon• Why Luft 11 in Durham was one of Long’s favorite editions• How venues become “character actors” in Luft’s visual storytelling• Reinventing the car show for the next generation• Why only 10% of attendees bring cars — and why that’s by design• The rise of car culture in pop culture: creators, F1, YouTube, and film• Porsche’s unique cultural ecosystem — heritage + motorsport + authenticity• Patrick Long’s life after factory racing: coaching, creative content, global events• Upcoming projects: Air | Water’s return, a secret desert shoot, and Luft Tokyo 2026Long provides rare insight into why Porsche fandom is so powerful, how Luftgekühlt reshaped the event scene, and why today’s young enthusiasts are more engaged than ever — just in different ways.This episode is essential viewing for Porsche fans, car enthusiasts, creators, designers, photographers, and motorsport lovers worldwide.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#PatrickLong #Luftgekühlt #Porsche #AirCooledPorsche #PorscheCulture#CarCulture #Motorsport #RaceIndustryWeek #EPARTRADE#Luft11 #LuftTokyo #AirWater #Porsche911#CarPhotography #DesignCulture #AutomotiveCommunity#LeMansWinner #PorscheMotorsport #CarEvents