LaunchPod | Product Management Podcast

Inside MailChimp's PLG Engine | Lauren Schuman, VP of Prod. Growth (Bitly) | LaunchPod

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On today’s episode, our guest is Lauren Schuman, VP of Product Growth at Bitly & former Sr. Dir. of Product Growth at MailChimp.

In this episode, we discuss:

  • How Lauren created product-led growth (PLG) as a discipline at MailChimp and turned it into a systematic growth engine
  • The turnaround story behind a failed product launch, and how it led to a 183% spike in adoption overnight
  • Why lagging engagement pushed her to lead a ground-up rebuild of MailChimp’s core email editor to improve growth
    • Links

    LinkedIn: https://www.linkedin.com/in/laurenschuman/

    Chapters

    00:00 Introduction to Lauren Schumann

    03:09 Transition to E-commerce and PLG
    07:15 Joining MailChimp and Early Challenges
    09:50 Implementing PLG at MailChimp
    13:43 Navigating Organizational Politics
    19:03 Improving User Experience at MailChimp
    19:26 Defining Key Customer Journey Metrics
    20:30 Challenges and Solutions in Email Activation
    21:40 Balancing Core Competencies and Expansion
    22:59 The Role of AI in Product Management
    24:50 Human Touch in the Age of Automation
    27:48 Future of AI and Personalization
    34:50 Outro

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    Special Guest: Lauren Schuman.

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