Inside Media's Data-Driven Future

Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital

advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.

Sources:

https://www.strategy-business.com/article/Medias-Data-Driven-Future

http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was

https://www.youtube.com/watch?v=h9WJnPyeRnI

http://mashable.com/2017/04/16/disney-star-wars-land-new/