I recently released my second waterfall release of the year: "Dark: When We Were Young". For this release, I ran a Facebook conversion campaign as I always have. 

But the results were not as expected. 

Let's break down the release data on Spotify for Artists and inside of Facebook Business Manager to figure out what went down. This is a look inside my Spotify release campaign for "Dark: When We Were Young". 

Watch the original video on my YouTube channel. 

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